ArtCentre of Plano
Identity, Exhibition Design
The identity created for the premier annual sculpture exhibition, showcasing the works of accomplished sculptors from North Texas and beyond.
Much like how sculptures come to life in three dimensions, the exhibition logo vividly captures the dynamic essence and movement inherent in both creating and experiencing these captivating works of art.
Fueling the buzz around the exhibition, the strategic social media plan ensured timely and targeted posts, spotlighting the overall event, opening receptions, and individual artists throughout the seven-week showcase. Amplifying awareness, each post contributed to building exposure for the featured artists.
As part of ArtCentre's mission in art education, the Lunch & Learn series, hosted by the executive director, brought the community closer to the artists. Attendees delved into the inspiration and unique artistic vision of each artist in the exhibition.
InstaGram played a key role in promoting these sessions, with three scheduled during the run of the show, with over 100 visitors actively participating in these enriching discussion.
Enhancing the gallery experience, strategically placed posters provided visitors with insights into each artist's background through biographies and portraits. In addition, sponsors of the exhibition were acknowledged through separate posters.
Positioned near the respective artists' works, these posters served as vital brand touchpoints, contributing significantly to the overall exhibition journey.
The exhibition website seamlessly mirrored the richness of the physical gallery installation. Visitors navigated through artist biographies, CVs, and all artworks available for purchase.
The site also provided details about each Lunch & Learn session, fostering a comprehensive online experience. Featuring ample white space, user-friendly page sections, and a well-organized e-commerce platform, the website played a pivotal role in enhancing marketing efforts, offering a virtual extension gallery experience.
Featuring 18 Texas sculptors, the exhibition unfolds over six to seven weeks each summer. The variety of materials—steel, wood, glass, ceramic, acrylic, wire, fabric, and stone—reflects the unique expressions and visions brought to life by each artist.
The vision for the Texas Sculpts exhibition is to evolve into an annual regional sculpture festival, encompassing both gallery exhibitions and outdoor displays within the public park adjacent to the ArtCentre.
As the ArtCentre aims to achieve this goal, they are actively seeking opportunities for partnerships with sponsors to create promotional and premium merchandise, including a comprehensive exhibition catalog.
