Tradr ETFs

Brand Identity

A new brand dedicated to empowering smart and determined underdogs to achieve success in the unpredictable world of trading.

The new Tradr logo in white on a blue background, with the red and orange shield mark.
The Tradr logo shown in a stacked composition.

Tradr ETFs is set to transform the investment landscape with its innovative suite of ETFs designed for short-term investors. Embracing an "Outsider" identity, Tradr challenges industry norms and empowers independent traders. The name "Tradr" itself reflects modernity and a commitment to standing out.

A mockup of the Tradr website homepage showing the "above the fold" content.
Three pages from the Tradr website mocked up on iPhone screens.
The Tradr logo is displayed on the NASDAQ Tower in Times Square, New York City.

The NASDAQ Tower in Times Square announced the brand launch of Tradr ETFs in May, 2024.

A graphic type treatment of the brand tag line, Sharp Traders don't use dull tools.
The Tradr logo type paired with two color way options of the shield mark.

The Shield: The shield represents protection and strength, symbolizing essential defense and offense strategies for financial success.

The Crest: The crest, inspired by candlestick charts, signifies precision and reliability in providing accurate financial data.

The Name: The name "Tradr" reflects innovation and modernity, enhancing visibility and emphasizing the benefits of ETFs: liquidity, transparency, speed, and convenience.

A graphic showing the two brand fonts: Neue Haas and Roboto.
A page from the Tradr brand guide showing the Mark and Logotype construction and recommended color application percentages.
The brand palette is presented in unique shield shapes, similar to the brand mark.
An example of how the primary brand colors, red, orange, and blue, can be mixed to achieve complimentary colors.
Unique geometric patterns created from brand element shapes, such as the shield and candle stick chart element.

The palette is as bold and unconventional as those who identify as an “outsider” within the unpredictable world of trading.

The expected calm blues and grays often found within financial services brands are replaced with colors and patterns that communicate energy, innovation, and a unique personality.

A mockup of a Tradr branded billboard with the copy line: Sharp traders don't use dull tools.
The logo and brand colors and patterns applied to a water bottle, mug, and polo shirt.

The brand design kit balances structure and flexibility to adapt to a variety of advertising, marketing, and promotional applications