Tradr ETFs

Brand Identity

A new brand dedicated to empowering smart and determined underdogs to achieve success in the unpredictable world of trading.

Tradr ETFs is set to transform the investment landscape with its innovative suite of ETFs designed for short-term investors. Embracing an "Outsider" identity, Tradr challenges industry norms and empowers independent traders. The name "Tradr" itself reflects modernity and a commitment to standing out.

The NASDAQ Tower in Times Square announced the brand launch of Tradr ETFs in May, 2024.

The Shield: The shield represents protection and strength, symbolizing essential defense and offense strategies for financial success.

The Crest: The crest, inspired by candlestick charts, signifies precision and reliability in providing accurate financial data.

The Name: The name "Tradr" reflects innovation and modernity, enhancing visibility and emphasizing the benefits of ETFs: liquidity, transparency, speed, and convenience.

The palette is as bold and unconventional as those who identify as an “outsider” within the unpredictable world of trading.

The expected calm blues and grays often found within financial services brands are replaced with colors and patterns that communicate energy, innovation, and a unique personality.

The brand design kit balances structure and flexibility to adapt to a variety of advertising, marketing, and promotional applications