Behringer
Capital Markets: Brand Design
Brand identity reimagined for an investment manager who is expanding its product platform to offer more portfolio diversification opportunities.
Rebuilt with intuitive navigation, ample white space, and a conversational tone, the Behringer brand update became strategically focused on broker-dealers and their investors.
Digital distribution of product information and educational content was complemented by a robust library of printed collateral, ensuring a versatile approach to support diverse client types.
Crafted as an evolutionary step from the brand's original palette, the new palette introduces vibrant hues to infuse a modern personality, addressing the previous brand's lack of this distinct attitude.
New Brand Launch Video for Internal and External Audiences.
Originally created for Behringer employees, this video communicates the reasoning behind the name change and unveils the new identity.
Following the brand launch, the video was incorporated into the website, allowing wider access for all.
Behringer Brand Photography
The image library illustrates the brand's transition from an asset-focused enterprise to a trusted investment partner, resource, collaborator, and thought leader.