Creative Director
GK3 Capital, Robbinsville, New Jersey (Remote) | 2022 – Present

Lead a remote creative team in delivering award-winning brand strategies and innovative digital marketing campaigns for financial services clients, driving measurable client engagement and industry recognition.

• Design and oversee the creation of lead-generating assets, including emails, eBooks, white papers, blogs, videos, and other premium content offers, aligning with clients' digital marketing strategies to increase Assets Under Management (AUM).

• Collaborate with the Account Management team to design visual assets that support marketing funnels, nurturing prospects through their buyer journey to become Sales Qualified Leads (SQL) for financial services clients.

• Lead comprehensive brand development initiatives, encompassing brand discovery, visual identity design, and the creation of graphic standards, ensuring cohesive application across print and digital marketing collateral.

• Partner with strategists and developers to produce cohesive, data-driven campaigns that support client growth objectives and deliver measurable ROI.

• Mentor and manage design team, fostering professional growth and maintaining high creative standards.

• Recognized for excellence by the 2022, 2023, and 2024 Financial Communications Society Portfolio Awards with client work achieving Bronze, Silver, and Gold honors.

Associate Creative Director
Javelin Agency, Irving, Texas | 2018 – 2022 Client: AT&T Business, Dallas, Texas

Spearheaded creative development of high-impact presentations and multimedia content for AT&T Business leadership, enhancing communication clarity and brand consistency for global audiences.

• Led the team responsible for the concept, design, and production of keynote, main stage, town hall, and broadcast presentations for AT&T Business executive leadership.

• Hired into a newly created role within the Multimedia Solutions team; established workflows for design, review, and approval to streamline this new creative service for AT&T Business.

• Designed and produced 70+ presentations annually for domestic and international audiences, supporting AT&T Business in delivering consistent, high-quality messaging.

• Applied design principles and brand guidelines to build a compelling presentation story; clearly communicated complex or intangible technologies.

• Recognized by 2021 AVA Awards with one Platinum award for Motion Graphics Design and two Gold awards for Digital Marketing and Display Ad – Animated or Video.

Principal
Tom Venner Design, Plano, Texas | 2017 – 2018

Built a thriving independent design practice, delivering branding and marketing solutions that drove measurable growth and visibility for clients across diverse industries.

• Provided creative direction, branding, graphic design, and production services for various clients.

• Drove 150% growth in new business for GK3 Capital by creating custom inbound marketing collateral, including branded digital and print materials.

• Delivered a complete brand identity and website for TXGPS.org within a six-week deadline, boosting visibility for this North Texas nonprofit.

• Increased enrollment by 60 students for HCCvet, a veteran career skills training organization, by designing branded curriculum collateral.

Creative Director
Provasi Capital (formerly Behringer), Addison, Texas | 2015 – 2016

Directed a comprehensive rebranding initiative that revitalized the company’s identity and marketing efforts, resulting in significant increases in website traffic, client acquisition, and brand visibility.

• Directed a five-person in-house creative team, overseeing brand identity development, marketing collateral, and digital assets for financial products.

• Directed comprehensive rebranding efforts for Provasi Capital, resulting in a 149% increase in website page views and an 18.6% rise in site traffic within 60 days, reinforcing brand visibility in the financial services sector.

• Managed the design and production of marketing materials for alternative investment products, including private REITs, energy infrastructure, and 1031 exchanges.

• Collaborated with the sales team to create customized presentations, leading to a 22% increase in client acquisition within the first year of rebranding.

Creative Director
Behringer (formerly Behringer-Harvard), Addison, TX | 2008 – 2015

Transformed the in-house design team into a cost-efficient creative powerhouse, streamlining production processes and driving impactful branding initiatives during a pivotal corporate rebranding.

• Reduced collateral fulfillment expenses by 54% by implementing a print-on-demand system, eliminating physical inventory and streamlining production.

• Led a cost-saving initiative to establish an on-site video production studio, reducing video production expenses by 80% while improving creative output.

• Established the brand’s first proprietary image library; art directed all location photography and managed photo production budgets.

• Directed the rebranding of Behringer Harvard to Behringer, ensuring the new corporate mission and vision were effectively communicated across print and digital media.

Creative Manager
Capital One Auto Finance, Plano, TX | 2005 – 2008

Enhanced marketing performance and brand consistency by standardizing collateral and optimizing direct mail campaigns, contributing to increased consumer engagement and conversion rates.

• Managed the creative services team and served as the primary contact for marketing, sales, and communications leads.

• Optimized direct-to-consumer A/B mail testing, reaching over 2.5 million prospects monthly and contributing to improved conversion rates for Capital One Auto Finance.

• Standardized dealer financing collateral, eliminating inconsistent branding and delivering a unified product and benefits message to existing and prospective clients, resulting in improved brand recognition and client engagement.

• Directed the design of program materials for the Capital One Auto Finance annual national dealer meeting, successfully engaging 1,500+ participants and reinforcing the company’s value to stakeholders.