Naming and brand identity for a specialized investment sponsor offering strategies for a dynamic marketplace.
The open-door icon represents Provasi's mission to provide financial advisors with access to exclusive investment strategies.
The brand features a lively and distinctive color palette, departing from the traditional blues and grays commonly associated with the financial services sector.
The website provides convenient access to a variety of resources, including thought leadership content, educational materials, due diligence resources, product fact sheets, news, and events - all accessible from the homepage.
At the debut trade show, Provasi's booth was designed to reflect its mission of providing open access, featuring work surfaces that encouraged engagement with Provasi's leadership and removing barriers that could impede interaction.
The image library captures the key themes of the brand, which include open conversations, relationship-building, and solution exploration.
