Studio 15

Adaptive Reuse Vision & Concept Brochure

Envisioning an environment where artists explore, create, and share in a vibrant, and diverse community.

Spread and cover of Studio 15 brochure mockup
Cover of Studio 15 brochure

Crafted for prospective sponsors and donors, the project’s Vision & Concept brochure delineates the necessity for an artist and makers' space, event venue, galleries, and classrooms, while advocating for the adaptive reuse of a downtown building.

Studio 15 Brochure spread mockup highlighting the Vision of Studio 15.
Left hand page of Studio 15 brochure detail
A page from the brochure featuring images of fine arts, music and dance.
A page from the brochure highlighting other adaptive-use projects in the City of Plano.

The brochure articulates the vision, necessity, and potential for the Studio, accompanied by architectural renderings depicting the remarkable transformation of the current property.

A spread from the Studio 15 brochure showing the summary content and an exterior rendering of the Studio at night.
Two pages from the brochure showing floor and site plan renderings.
A spread from the Studio 15 brochure showing an exterior and interior rendering.

The geometry of the logo is a reference to the Studio’s location on a hard-corner of the main downtown corridor.

The architect's use of large windows and glass to wrap and puncture the facade, bringing in light and opening the interior to the street, is echoed in the logo through the open space within the intersecting lines.

The Studio 15 logo in white, blue, and orange.
The Studio 15 logo on three different background colors: orange, white, and blue.
A concept design showing how brand elements can be used to create other promotion items.
A mockup of a Studio 15 poster showing a man and woman dancers in a dynamic pose.
A collage of poster concepts to show the extension of brand elements in graphic design.

Studio 15 is the current working title of the project and the future building. As construction progresses into reality, the existing graphic elements will be carefully expanded into a comprehensive brand identity, which is previewed here.