Adaptive Reuse Vision & Concept Brochure

Studio 15

An environment where artists explore, create, and share in a vibrant, and diverse community.

Two open booklets on a gradient background. One shows architectural blueprints labeled 'Studio 15' and the other has a sketch of a building with 'Vision & Concept' text.
Architectural concept sketch on a brochure cover, featuring a stylized building design with the text 'Vision & Concept' and a multicolored logo in the corner, set against a gradient background.

Crafted for prospective sponsors and donors, the project’s Vision & Concept brochure delineates the necessity for an artist and makers' space, event venue, galleries, and classrooms, while advocating for the adaptive reuse of a downtown building.

Open booklet showing the word 'Vision' with various photos of people interacting with art and technology.
Open brochure featuring a page titled "The Plan" with conceptual building information and a partial image of a modern building on the right.
Collage featuring art and cultural activities: a person viewing abstract paintings, a hand playing a double bass, and two dancers stretching on the floor.
Collage of a historic house and theater interiors

The brochure articulates the vision, necessity, and potential for the Studio, accompanied by architectural renderings depicting the remarkable transformation of the current property.

Architectural design proposal with modern building illustration, featuring a summary of design principles and objectives next to an image of a contemporary glass-fronted structure labeled Studio 15, located at an intersection with a car nearby, created by JHP Architects.
An open book displaying architectural floor plans and aerial views of a building design. The left page shows Level 2 floor plans with labeled sections, while the right page has site layout and perspective renderings. The background is solid blue.
Open book featuring a building exterior labeled 'Studio 15' and an interior gallery space with people interacting, both designed by JHP Architecture/Urban Design.

The geometry of the logo is a reference to the Studio’s location on a hard-corner of the main downtown corridor.

The architect's use of large windows and glass to wrap and puncture the facade, bringing in light and opening the interior to the street, is echoed in the logo through the open space within the intersecting lines.

Logo of "Studio 15" with blue numbers and red diagonal lines on a white background.
Graphic featuring the text "Studio 15" with crossed lines, displayed in three color variations: coral, black, and blue. The center variation includes additional text "Plano Historic Downtown."
Artist painting in a studio with expressive text overlay, showcasing art supplies, canvases, and paintings on easels.
Two dancers performing a modern dance in a dimly lit studio with a black brick wall; image overlaid with the text 'modern Studio 15 Plano Historic Downtown' in yellow and white.
Collage of promotional posters for Studio 15 events, featuring a musician, a painter, dancers, and information about an "Open Studios" event on May 18, from 10 AM to 5 PM.

Studio 15 remains an in-development concept, championed by a group of dedicated advocates working to bring it to reality. The graphic identity shown here reflects that early vision — should the project move forward, it would serve as the foundation for a fuller brand identity.

Brand and Identity