Niche Marketing: Customer acquisition program content

True

A toolkit for financial advisors to define their ideal clients and build standout personal brands.

The TRUE program homepage and two other pages mocked up on devices.
Three True Workshop work sheets.
The TRUE program Overview one-sheet and the biography sheet for program facilitator, Judy Rosenthal.
Tablet displaying an article on branding titled 'Step 3: Live Your Brand', focusing on articulating your brand through actions, by True Personal Branding. The text is about developing an effective marketing plan, ensuring the plan is genuine, and putting the plan into action. True branding tips are also included.
A TRUE program web page mocked up on an iPhone in a man's hands.

Niche marketing, Leadership training program identity

Optimal Leadership Solutions

A tailored brand for leadership training focused on mid-level managers at any scale.

The front and back of the OLS business card.
The OLS letterhead, business card and business envelop shown as a group.
Symmetrical geometric design with overlapping rectangles in orange and white on an orange background, accompanied by two smaller versions in blue and white backgrounds.

The core principle of bringing individuals together to build a more collaborative environment is the inspiration for the OLS logo.

A mockup of three event banners, each with a hero image, logo, and brand statement.
The homepage of Optimal Leadership Solutions shown on a desktop computer.
The cover and an index page of the digital version of the document shown on two iPad screens.
The 4 Levels of Leadership webinar email registration shown on an iPad screen.