Commodity ETFs: Brand update and extension

Teucrium

Expanding an established ETF brand into a flexible system for market clarity.

Close-up of a computer screen displaying a financial or investment website with a green field background, a logo, and stock data details.
On a computer monitor, a website homepage for TEUCRIUM features a green background with white text, navigation menu at the top, and sections about investing in alternative markets, with images of professionals working and stock market graphics.

Project purpose and scope

Teucrium needed a brand system that could support more than recognition. As the firm expanded its ETF platform and investor education efforts, the visual identity needed to communicate access, transparency, and confidence across a broader range of materials.

The work extended an existing brand into a more complete system for digital campaigns, product collateral, market insight, and advisor-facing communications.

The project was awarded Silver — B2B Branding: Visual Identity System in the 2026 Financial Communications Society Portfolio Awards.

Laptop displaying the Teucrium website with investment options for corn, wheat, XRP, and tags.
Green textured background with the word 'TEUCHUM' in white letters and a simple logo of leaves and a semi-circular shape in green.

Logo evolution

The Teucrium logo was not redesigned. It was preserved as the foundation of the expanded identity system, maintaining the equity already built into the inherited mark and logotype. The work focused on giving the logo a clearer role within a larger brand environment, with standards for spacing, scale, color, contrast, and usage.

This allowed the existing identity to feel more current and consistent without losing the recognition and continuity already associated with the brand.

Green background with a black and green logo of a circle with a stylized plant or leaf in the center.
The image features a logo with a green and gray color scheme. It includes an abstract symbol resembling a leaf or plant within a circular outline, with the word "TŒCRUM" written next to it in uppercase letters.
Three social media posts advertising a free ebook about alternative market access, featuring a green-themed flyer, a man in a suit looking at his phone in a modern setting, and an aerial view of a farm field.

Print and digital applications

The expanded system was designed to perform across the materials Teucrium uses most: print collateral, product education, digital marketing, web experiences, and social content.

In print, the brand provides structure for complex financial ideas through clear hierarchy, disciplined pacing, and flexible graphic elements. In digital, the same system becomes modular and scannable, helping market concepts, ETF positioning, and investor education feel connected across touchpoints.

Three pages of a guide or report about leveraged crypto ETFs from TEUCRIUM, with charts and a person studying financial data on a computer screen.
Comparison of thefont styles Roboto and Roboto Condensed in various weights including Regular, Medium, and Bold, with sample texts and characters.
Two data visualization charts, a bar graph on a green background showing data from 2020 to 2025, and a donut chart on a dark background with segments labeled 'Data Label' and 'XY%'.
Multiple aerial photographs of agricultural fields with different crop patterns and colors.
Color palette with various shades including green, red, blue, purple, brown, yellow, and gray.

Expanded brand foundation

The brand guide established the practical tools needed to make the system repeatable. Typography, imagery, color, data visualization, and digital standards were developed to work together, not as isolated design choices. Roboto and Roboto Condensed provide a clear typographic foundation.

The expanded palette adds range for storytelling, analysis, and data. Photography, textures, and graphic elements give the brand depth while keeping the overall system focused, professional, and easy to apply.

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