Creative by design.
Strategic by nature.

Creative direction and design that sparks engagement, sharpens communication, and drives growth.

Featured projects

Here’s a closer look at some standout projects—unique creative solutions that made a real impact.

Fund Services

ETF Solutions

A purpose-built brand and website grounded in precision, navigation, and visual clarity.

Arts & Culture

Texas Sculpts

An energetic identity developed for the premier annual sculpture exhibition in North Texas, curated and hosted by the ArtCentre of Plano.

Community Reinvestment

Studio 15

An space where artists can explore, create, and share within a vibrant community is brought to life in this brochure showcasing the architects vision.

Alternative Investments

Tradr ETFs

A brand dedicated to empowering smart, determined individuals to succeed in the unpredictable world of trading. The logo received Gold in the Branding – Logo, B2B, Financial Institution category at the 2025 Financial Communications Society Portfolio Awards.

Portfolio selections

Over the years, I’ve led creative direction across a wide range of industries, helping businesses tell their stories and connect with their audiences.

B2B Photo Art Direction

From in-studio setups to on-location shoots, I’ve directed and produced photography that brings B2B brands to life.

  • Interior of a multifamily property tenant lounge.
  • Rows and columns made up of simple flip-flops all painted orange on an orange floor.
  • A man in a business suit standing on a office building balcony, viewing the skyline.

Clients and partners

I’ve worked with a diverse group of clients, each bringing unique challenges and opportunities to create something great.

  • The ArtCentre of Plano logo.
  • The Accordant Financial Services logo.
  • The AT&T logo with stylized globe and primary wordmark.
  • Trader ETFs logo
  • THe AXS Investments logo.
  • The Behringer logo.
  • The Capital One logo.
  • The Clarion Capital Partners logo.
  • The Inland Real Estate Investment Corporation logo.
  • The logo for the 40th Anniversary of Leadership Plano, a progam of the Plano Chamber of Commerce.
  • The Plano Symphony Orchestra logo with  the syilized conductor logo and wordmark.
  • The Sony Electronics logo.

Professional recognition

I’ve been fortunate to receive industry recognition for work that pushes creative boundaries and delivers real results.

  • 2025 Portfolio Awards
    Gold: Branding-Logo B2B, Financial Institution - View the Project

    2024 Portfolio Awards
    Silver: Digital Collateral-B2B, Financial Industry
    Silver: Digital Collateral-B2B, Financial Institution - View the Project

    2023 Portfolio Awards
    Gold: Print Collateral-B2B, Financial Institution - View the Project
    Silver: Digital Collateral-B2B, Financial Industry
    Bronze: Digital Collateral-B2B, Financial Institution

    2022 Portfolio Awards
    Silver: Digital Collateral-B2B, Financial Institution

  • 2021
    Platinum: Web-based production - Motion Graphics Design
    Gold: Digital Marketing
    Gold: Display Ad – Animated or Video

  • 2024
    Growth-Driven Design
    Email Marketing

    2023
    Inbound Marketing

Photography Portfolio

Frame by Frame

Photography has always been my creative outlet that helps me capture and share the way I see the world.

Studio 15

Adaptive Reuse Vision & Concept Brochure

Spread and cover of Studio 15 brochure mockup

Envisioning an environment where artists explore, create, and share in a vibrant, and diverse community.

Cover of Studio 15 brochure

Crafted for prospective sponsors and donors, the project’s Vision & Concept brochure delineates the necessity for an artist and makers' space, event venue, galleries, and classrooms, while advocating for the adaptive reuse of a downtown building.

Studio 15 Brochure spread mockup
Left hand page of Studio 15 brochure detail
Right hand page detail
Right hand page detail

The brochure articulates the vision, necessity, and potential for the Studio, accompanied by architectural renderings depicting the remarkable transformation of the current property.

Studio 15 brochure summary spread
Studio 15 brochure spread showing architectural renderings

The geometry of the logo is a reference to the Studio’s location on a hard-corner of the main downtown corridor.

The architect's use of large windows and glass to wrap and puncture the facade, bringing in light and opening the interior to the street, is echoed in the logo through the open space within the intersecting lines.

Studio 15 is the current working title of the project and the future building. As construction progresses into reality, the existing graphic elements will be carefully expanded into a comprehensive brand identity, which is previewed here.

A collage of poster concepts to show the extension of brand elements in graphic design.

Say hello!

Please don’t hesitate to reach out to discuss how my design experience can help your B2B initiatives succeed.