Branding
Tradr ETFs
Tradr ETFs
Brand Identity
A new brand dedicated to empowering smart and determined underdogs to achieve success in the unpredictable world of trading.
Embracing an "Outsider" identity, Tradr challenges industry norms and empowers independent traders.
The Shield: The shield represents protection and strength, symbolizing essential defense and offense strategies for financial success.
The Crest: The crest, inspired by candlestick charts, signifies precision and reliability in providing accurate financial data.
The Name: The name "Tradr" reflects innovation and modernity, enhancing visibility and emphasizing the benefits of ETFs: liquidity, transparency, speed, and convenience.
Studio 15
Adaptive Reuse Vision & Concept Brochure
Envisioning an environment where artists explore, create, and share in a vibrant, and diverse community.
The geometry of the logo is a reference to the Studio’s location on a hard-corner of the main downtown corridor.
The architect's use of large windows and glass to wrap and puncture the facade, bringing in light and opening the interior to the street, is echoed in the logo through the open space within the intersecting lines.
The brochure articulates the vision, necessity, and potential for the Studio, accompanied by architectural renderings depicting the remarkable transformation of the current property.
Provasi Capital Partners
Specialized Investments: Brand Design
Naming and brand identity for a specialized investment sponsor offering strategies for a dynamic marketplace.
The open-door icon represents Provasi's mission to provide financial advisors with access to exclusive investment strategies.
The brand features a lively and distinctive color palette, departing from the traditional blues and grays commonly associated with the financial services sector.
At the debut trade show, Provasi's booth was designed to reflect its mission of providing open access, featuring work surfaces that encouraged engagement with Provasi's leadership and removing barriers that could impede interaction.
Media Credit Fund
Branding
