Branding

Tradr ETFs

Tradr ETFs

Brand Design and Application

A new brand dedicated to empowering smart and determined underdogs to achieve success in the unpredictable world of trading.

The Tradr mark in red and orange and logotype in white all on a dark blue background.
A graphic with the right half of the Tradr shield in orange with the tag line, "Sharp traders don't use dull tools."
The Tradr logo displayed on the NASDAQ tower in Times Square, New York.
Three pages of the Tradr website mocked up on three iphone screens.

Embracing an "Outsider" identity, Tradr challenges industry norms and empowers independent traders.

The Shield: The shield represents protection and strength, symbolizing essential defense and offense strategies for financial success.

The Crest: The crest, inspired by candlestick charts, signifies precision and reliability in providing accurate financial data.

The Name: The name "Tradr" reflects innovation and modernity, enhancing visibility and emphasizing the benefits of ETFs: liquidity, transparency, speed, and convenience.

A mockup of a Tradr billboard that says, "Sharp traders don't use dull tools."

Studio 15

Logo and Adaptive Reuse Vision & Concept Brochure

Envisioning an environment where artists explore, create, and share in a vibrant, and diverse community.

The studio 15 logo in the primary blue and orange brand colors.
A poster for Studio 15 including the logo and a male and female dancer in a dynamic pose with the word "Modern" in bright yellow.
The cover of the Studio 15 Vision and Concept brochure, showing a hand-drawn sketch of the building's exteror.

The geometry of the logo is a reference to the Studio’s location on a hard-corner of the main downtown corridor.

The architect's use of large windows and glass to wrap and puncture the facade, bringing in light and opening the interior to the street, is echoed in the logo through the open space within the intersecting lines.

The brochure articulates the vision, necessity, and potential for the Studio, accompanied by architectural renderings depicting the remarkable transformation of the current property.

The vision of the Studio 15 project is outlined in this spread from the brochure.
A page from the brochure highlighting fine arts, music, and dance with images of each category.

Provasi Capital Partners

Specialized Investments: Brand Design; Collateral

Naming and brand identity for a specialized investment sponsor offering strategies for a dynamic marketplace.

A mock up of a hand holding the Provasi brand launch direct mail project, showing the brand mark and the line, "Access Granted."
Two pieces of Provasi sales and marketing collateral: a overview of products and an invitation to a due diligence briefing.
Three web pages from the new Provasi website, each shown on an iphone screen

The open-door icon represents Provasi's mission to provide financial advisors with access to exclusive investment strategies.

The brand features a lively and distinctive color palette, departing from the traditional blues and grays commonly associated with the financial services sector.

At the debut trade show, Provasi's booth was designed to reflect its mission of providing open access, featuring work surfaces that encouraged engagement with Provasi's leadership and removing barriers that could impede interaction.

Mockups of two conference and event banners, a tall and short option each highlighting brand graphics.

Media Credit

Branding

A distinctive fund launch deck for a trailblazing boutique investment manager in global media finance.

The cover of the Media Fund pitch deck paired with a spread, also from the Fund pitch deck.

The investment manager, known for innovation, was introducing a private credit fund focused on secured financing for film, television, and digital productions.

The deck served to educate investors about the intriguing ecosystem of global media finance. With a one-of-a-kind investment strategy, the creative mandate aimed to craft a presentation that stands out.

The film and television backdrop provided the opportunity to build a rich and sophisticated visual palate to seamlessly communicate financial concepts. 

The project earned Gold: Print Collateral-B2B, Financial Institution category at the 2023 Financial Communications Society Portfolio Awards.

A slide from the Fund pitch deck, showing two bar charts, mocked up on a computer screen.
A page from the Fund pitch deck showing the timeline of US film and entertainment incentives beginning in 1992.